Sunday, September 12, 2010

Florence And The Machine's 'Dog Days' Fights As VMA Underdog

As usual, what the trends news today? based on google, most pages of the search is, news about Florence And The Machine's.

wiki :

http://upload.wikimedia.org/wikipedia/commons/thumb/1/12/Florence45.jpg/220px-Florence45.jpgFlorence and the Machine (often stylised as Florence + the Machine)[1] is the recording name of English[2] artist Florence Welch and a collaboration of other artists who provide backing music for her voice. Florence and the Machine's sound has been described as a combination of various genres, including rock and soul.[3] The band's music has received praise across the music media before they gained mainstream success, especially from the BBC who played a large part in Florence and the Machine's rise to prominence by promoting her as part of BBC Introducing.[4] pop


The band's debut album, Lungs was released on 6 July 2009, and held the No. 2 position for its first five weeks in the UK Album Chart.[5] On 17 January 2010, the album reached No. 1 on the UK album chart, having remained in the chart for 28 consecutive weeks up until that point.[6] The album has been within the top 40 in the United Kingdom for 58 consecutive weeks, making it one of the best selling albums of 2009 and 2010 so far. At the 2010 BRIT Awards, Lungs won the "Mastercard British Album" award.[7] It has been announced that Florence and the Machine will be performing at the 2010 MTV Video Music Awards.


http://www.mtv.com/shared/promoimages/bands/f/florence_and_the_machine/florencewelch_091110/281x211.jpg

Singer Florence Welch, of the British outfit Florence and the Machine, has called the group's four MTV Video Music Award nods, including Video of the Year, for "Dog Days Are Over" "the most incredible thing ever." 

Even with its arresting mish-mash of blue-skinned, bee-hived dancers and cloaked percussionists grooving through thick plumes of colored smoke and explosions, the video has some tough competition. With Lady Gaga's Internet-stirring "Bad Romance" and comeback king Eminem's "Not Afraid" in the ring, the U.K. newcomers are facing some major competition. But don't count out the Machine, as Welch has turned in a visually arresting clip powered by a seriously booty-quivering beat. 

"I wrote 'Dog Days' in a [closet] with my friend Isabella [Summers]. We had no instruments, we banged our hands against the walls. We were using pans as instruments," said Welch, who has promised an "otherworldly" performance of the song on the VMA stage on Sunday. "We did it for fun, and then the video ... I wanted it to be as artistic as possible. It wasn't about being pretty."
Welch, who flits through the video like an avant-garde geisha leading a motley orchestra of instrumentalists until they literally explode, said the video was all about making a statement. 

"I wanted something that was striking and made me look a bit scary, so for it to be recognized at something as huge as the VMAs is the most incredible thing, and I'm just really grateful for the opportunity to go," Welch said of "Dog Days," which is also up for Best Rock Video, Best Art Direction and Best Cinematography. "It's incredible." 

"Dog Days" has been making a lot of noise for the group, who were named one of MTV News' Rock Week Artists to Watch in 2010. The song's high-octane thump rumbled through ads for the Julia Roberts summer hit "Eat Pray Love," and Welch will bring the track's thunderous energy to the VMA stage.
"What we're trying to do is kind of encapsulate the video into a live performance," Welch said recently. "There's a lot of different characters in the video, and so I'm going to be trying to bring some of that. It's just about the energy of the song, for me. It's sort of energy and chaos. There's people, like, actually physically exploding in the video, and hopefully that won't happen. If everyone's really into it, that's fine with me, but we haven't planned it." 

Even if Eminem snatches the Video of the Year statue from the Machine, Welch may not feel too bad, since she's also a longtime fan. 

"The first single I ever bought was 'The Real Slim Shady,' and my sister said that I should bring it to the VMAs and get him to sign it," Welch said. "That'd be so funny. I'd be like, 'Hi, I bought this from Woolworth's when I was 11, can you sign it for me?' He'd be like, 'What's Woolworth's?' " 


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